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kenzie macdonaldkenzie macdonald
kenzie macdonaldkenzie macdonald
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PROBLEM

Build a brand identity for a client for a new employment agency. Client stated simplicity was important and that a typographic logo was a must. 

SOLUTION

Through research I created several different typographic logos that represent both the friendliness of the word “kudos” as well as the professionalism of an employment agency. Narrow down to three logos. Ultimately three rounds were needed to satisfy the client although the brand has not come to fruition yet. Independently designed several assets to compliment an employment agency that are common in the industry.  

SOFTWARE USED

PROBLEM

Build a brand identity for a client for a new employment agency. Client stated simplicity was important and that a typographic logo was a must. 

SOLUTION

Through research I created several different typographic logos that represent both the friendliness of the word “kudos” as well as the professionalism of an employment agency. Narrow down to three logos. Ultimately three rounds were needed to satisfy the client although the brand has not come to fruition yet. Independently designed several assets to compliment an employment agency that are common in the industry.  

SOFTWARE USED

PROBLEM

Build a brand identity for a client for a new employment agency. Client stated simplicity was important and that a typographic logo was a must.

SOLUTION

Through research I created several different typographic logos that represent both the friendliness of the word “kudos” as well as the professionalism of an employment agency. Narrow down to three logos. Ultimately three rounds were needed to satisfy the client although the brand has not come to fruition yet. Independently designed several assets to compliment an employment agency that are common in the industry. 

SOFTWARE USED

© 2026 · kenzie macdonald graphic designer.

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