PROBLEM
Work in a team to create a new and unique product, and design a brand identity for the product based on research gathered about the target market and competition. There are several phases to this campaign, including identity design, a brand manual, information design, packaging design, a point of purchase display, and an app. We will have to first discover the unique product, and then move into designing the brand and its identity.
SOLUTION
We worked together as a team to discover our product and research all the important data we needed about our product. By using the extensive research done on our product, the competition and the target market, we were able to create a unique brand identity that was meaningful to our brand in many ways, and would be quite versatile to use throughout our identity. We designed an infographic which utilized our brand identity and graphic devices in order to convey information about our product and its uses and features. With these infographics, we were able to move into packaging and point of purchase display design, for which we just carried our information design over in order to create an informative but interesting package, as well as P.O.P display. The infographic and brand identity were used in order to create a clean app with an easy to use design that corresponds with the features offered with our product. In order to complete this campaign it was important to efficiently work in a team.
SOFTWARE USED
PROBLEM
Work in a team to create a new and unique product, and design a brand identity for the product based on research gathered about the target market and competition. There are several phases to this campaign, including identity design, a brand manual, information design, packaging design, a point of purchase display, and an app. We will have to first discover the unique product, and then move into designing the brand and its identity.
SOLUTION
We worked together as a team to discover our product and research all the important data we needed about our product. By using the extensive research done on our product, the competition and the target market, we were able to create a unique brand identity that was meaningful to our brand in many ways, and would be quite versatile to use throughout our identity. We designed an infographic which utilized our brand identity and graphic devices in order to convey information about our product and its uses and features. With these infographics, we were able to move into packaging and point of purchase display design, for which we just carried our information design over in order to create an informative but interesting package, as well as P.O.P display. The infographic and brand identity were used in order to create a clean app with an easy to use design that corresponds with the features offered with our product. In order to complete this campaign it was important to efficiently work in a team.
SOFTWARE USED
PROBLEM
Work in a team to create a new and unique product, and design a brand identity for the product based on research gathered about the target market and competition. There are several phases to this campaign, including identity design, a brand manual, information design, packaging design, a point of purchase display, and an app. We will have to first discover the unique product, and then move into designing the brand and its identity.
SOFTWARE USED