PROBLEM
Build a brand identity for a client for a roasted chestnut truck that represents the feeling of warmth and comfort that roasted chestnuts bring in the winter months.
SOLUTION
Through research of competitor brands, I came up with several different logo ideas including illustrative, typographic and abstract. Narrow options down to three. Another two rounds were needed to satisfy the client although the brand has not come to fruition yet. Independently designed a food truck, signage, paper bag and uniforms consistent with brand identity that will stand out on busy streets of downtown Toronto.
SOFTWARE USED
PROBLEM
Build a brand identity for a client for a roasted chestnut truck that represents the feeling of warmth and comfort that roasted chestnuts bring in the winter months.
SOLUTION
Through research of competitor brands, I came up with several different logo ideas including illustrative, typographic and abstract. Narrow options down to three. Another two rounds were needed to satisfy the client although the brand has not come to fruition yet. Independently designed a food truck, signage, paper bag and uniforms consistent with brand identity that will stand out on busy streets of downtown Toronto.
SOFTWARE USED
PROBLEM
Build a brand identity for a client for a roasted chestnut truck that represents the feeling of warmth and comfort that roasted chestnuts bring in the winter months.
SOFTWARE USED